Adding UX to igaming
Turning player experiences great
UX Advisory
If you require an additional perspective on your UX work, this service is tailored for you. The advisor's role is exceptionally flexible to suit your requirements. Let's engage in a discussion about it.
Expert Reviews
Expert reviews entail a thorough analysis of a design by an UX expert, aiming to pinpoint both its usability issues and strengths.
On January 1st, 2019, the gambling market in Sweden transitioned into a licensed and regulated market, and the focus of the UX reviews is on operators holding a Swedish license.
Sportsbetting
Focus on three different betting situations;
betting on a game
live betting
social betting
Get the report
Online Casinos
Focus on three different situations;
Finding the "right" slot
Finding the "right" live casino game
Play with or against others
Get the report
Blog
4/24/25
Didn’t expect a big name like Unibet to be slipping up with such rookie mistake!
4/4/25
9 ideas for quickly improving Betsson's Sportsbook
2/25/25
Many Swedish operators doesn't live up to Spelinspektionens guidelines for the Responsible Gambling buttons
1/14/25
BetMGM Advertises to Self-Excluded Players
11/29/24
Legendz Social Casino & Sportsbook Officially Launches in the US
11/1/24
BetMGM launched in Sweden
